Aurum Paris

The word “Aurum” comes from the Latin term for gold. It refers to the precious material as well as the color gold. The word is rich in meaning and has been known since the XII century. It comes from the tuscan “melarancia”, fruit of orange tree. It also evokes the famous golden ratio - the nearly magical proportion that is believed to create aesthetic appeal. 

 

Phonetically, the name "Aurum" is close to "aura," an etheric attire encircling the body with a breath of light. The golden aura is the most transcendent, a magical radiance said to arise from the highest frequency energy and to signify an accomplished spiritual work. Just as our creations, crafted from exquisite fabrics, allow a cascading divinity to drape over your curves.